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AW17 AlexandAlexa photoshoot
Art assistent & concept development
Credits
Art Direction
Cavella Pottinger
Photography
Ian Boddy
Staylist
Julie Vianey
The AW17 Alexandalexa photoshoot concept was inspired by traditional fairytales.
We based each of the edits to fit a fairytale, for example "Goldilocks" became "Goldi-looks" which featured outerwear. This created a whimsical canvas to showcase the AW17 trends.
Alexandalexa is a global luxury kids-wear eCommerce. It is one of the 4 storefronts from the Babyshop Group.
Assistance in art direction, production,
concept creation and final execution on set.
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